"More than any of those other deals, though, buying Minecraft for billions would be an acknowledgment that gaming is central to many people’s lives. The rise of mobile devices has put games at the fingertips of practically everyone, an engaging mode of entertainment or merely a time killer.
“It’s as if all these old people who don’t play games woke up and suddenly said, ‘Oh my gosh, gaming is the thing,’ ” said James L. McQuivey, an analyst at Forrester Research.
The game has succeeded partly by demolishing generational and gender boundaries that usually carve the games business into separate categories. Girls are among the most avid players of Minecraft, and it is one of the few games that parents play with young children. While players can attack the avatars of others in the game, it is a decidedly ungory experience.
“People were ready for a game like Minecraft whose purpose was creation instead of destruction,” Mr. Levin said.”